The “Ken dumps Barbie” campaign launched by Greenpeace to protect the natural habitat of the Sumatran tigers, orang-utans and elephants was being promoted globally this week. The campaign is to stop Mattel from using Indonesia’s most notorious rainforest destroyer Asia Pulp and Paper (APP) for their packaging.
There is strong global pressure from corporate business and trade organisations for APP to change its method and practice of clearing carbon rich rainforests and peatlands in Indonesia with dire consequences for the climate, endangered animals and local communities. Indonesia’s rainforest is the third-largest in the world after the Amazon and the Congo. In the last half-century, about 40 percent of the country’s forests have been cleared, mainly for palm oil plantations and pulp and paper operations. There is a need for corporations to act responsibly when the destruction of rainforests are linked to endangering species, people and the environment.
Last year, Greenpeace were able to convince Nestle to remove rainforest destruction from their supply chain and they are hoping for the same results with Mattel. Supporters of the “Ken dumps Barbie” campaign can log onto Greenpeace and follow instructions on a petition which send a letter to Mattel’s CEO.
With Mattel being at the centre of employing children as brand ambassadors and now rainforest destruction for cheap throw away packaging, they seem to be one of the most unethical children’s companies on the market.